After embedding Alexa into the Amazon Shopping app for iOS last week, Amazon is bringing a new feature to the digital assistant. You can now ask Alexa to order essentials that you need immediately through Prime Now. Prime Now is Amazon’s two-hour delivery service currently available in 30 cities across the country that lets you order things like laundry detergent, chips, diapers, office supplies, alcohol (in a few select cities), and more for nearly immediate delivery.
Now you simply have to tell Alexa you want to order from Prime Now to get that two-hour delivery window. You can say, “Alexa, order dish soap from Prime Now” and the voice assistant will suggest types of dish soap for you to buy. When you confirm the product you want, Alexa adds it to your Prime Now cart. Once you meet the $20 minimum order amount, Alexa will place the order, and your items will arrive in two hours. In addition to essentials, you can also order restaurant delivery from Prime Now, and customers in Seattle, Columbus, and Cincinnati can order beer, wine, and other alcohol through the service.
There is one caveat that may make iOS users disappointed: Prime Now ordering with Alexa is currently only available on Amazon devices, including the Echo, Tap, and Fire tablets. You can’t order anything through Prime Now by asking Alexa in the Amazon Shopping app, at least for now.
This is the latest way Amazon is making it incredibly easy for customers to shop online as opposed to running down the street to a local convenience store. It also gives Alexa and Alexa-enabled Amazon devices an edge over competitors like Google Home—you can make purchases through Google’s assistant, but you won’t get your things in two hours (or even that day).
Standard rules apply for customers ordering through Prime Now with Alexa: you must already be a Prime subscriber, and you must have a payment method associated with your account so Alexa knows where to charge the order.